BEYOND THE POPUP:
AI DESIGN
A popup that uses your fonts, colors, and logo in less than 45 seconds.
IDENTITY LOCK
Magic Discounts that tie value to the real email addresses.
DATA THAT SYNCS
Data flows to Shopify & Klaviyo as customer profile and customer metafields.
REAL-TIME QUERY
Talk to your data via natural language prompts, uncover what comes next.
Introducing
Pixel Perfect Builder with AI Assistant
We'll build your first form leveraging out 20+ years of experience in customer research using your existing fonts, brand colors, and other theme elements.
You can drag and drop elements or just ask Luigi to make changes for you.
With every product there's a blend of protecting the brand's margin while creating a great customer experience.
The goal is always both.
CUSTOMER RESEARCH ON AUTO-PILOT
Go beyond just an email.
92% of subscribers provide up to 4 data points beyond their email.
Just ask Sidekick, Claude, or Chat GPT. Formtoro comes with MCP and API endpoints to allow you to query your data and your virtual assistants to not only analyze your data but recommend actions to take based on the collected insights.
Some common use cases include:
Email & SMS Teams: Build immediate, personalized welcome flows based on the user's exact self-selected preferences.
Ads Teams: Move beyond basic ROAS (Return on Ad Spend) data. Use subscription intent data to feed predictive analytics and understand which specific ads generate the highest quality leads.
Website Teams: Analyze aggregated response trends to make high-impact layout or copywriting changes on your store.
95% of subscribers that go on to convert happen in the first 12 hours, half will never open your welcome flow and 80%+ will never click your email.
MAGIC DISCOUNTS
Rewards that apply themselves at checkout.
Earned a discount? It's already on. Magic Discounts attach to the verified shopper and auto-apply at Shopify checkout — no codes to copy, no fields to fill, and nothing to leak to coupon sites.
Best of all they show in the cart while someone is shopping AND automatically the email is auto-populated in checkout.
- No code, ever. The reward rides with the shopper and applies itself at checkout.
- Leak-proof by design. One grant per shopper — your margins stay yours.
- Any reward type. % off, free shipping, or BOGO, synced straight into your store.
EMAIL VERIFICATION
A signup form that reroutes existing subscribers.
Someone already signed up with their email address? No harm no foul.
Formtoro can reroute them to a different step when it recognizes and existing email address.
This prevents people from getting multiple discount codes from your popups or signing up multiple times with the same email address.
DISMISS REROUTING
If someone dismisses a form after providing an email or phone number send them to a step of your choosing.
There is no worse feeling as a customer than feeling obligated to provide information.
That's why we collect information at every step and have built in logic that allows you to redirect people to the appropriate thank you step if they dismiss at any point after providing you their contact information.
With 26% of people dropping off on SMS steps even with an option to skip, this keeps people on the website and converting with their auto-applied discount code.
TALK TO YOUR DATA
All Formtoro data is
queryable via your existing tools, Claude, ChatGPT, or natively via Shopify Sidekick.
Data is only as good as your ability to leverage it.
Formtoro has built in connectors to Shopify Sidekick, MCP connections to Claude, ChatGPT, and our data can be accessed via API.
It’s your data, have a question, just ask.
No data analyst needed.
Start free.
Grow into the rest.
Unlimited logic, the MCP server, and every integration on every plan — even Free. Upgrade when you outgrow it, not before.
Free
$0/mo
✓ Up to 3 forms
✓ 500 submissions / mo
✓ AI: Sidekick integration
✓ Static Discounts only
✓ 90-day data retention
✓ Email and Slack support
Starter
$79/mo
✓ Unlimited forms
✓ 5,000 submissions / mo
✓ AI: Sidekick/MCP Server
✓ API Keys for your apps
✓ 3 Magic Discounts
✓ Ask Luigi AI builder
✓ 180-day data retention
✓ Email and Slack support
Pro
$149/mo
✓ Unlimited forms
✓ 25,000 submissions / mo
✓ AI: Sidekick/MCP Server
✓ API Keys for your apps
✓ 5 Magic Discounts
✓ 1-year data retention
✓ Email and Slack support
Growth
$249/mo
✓ Unlimited forms
✓ 100,000 submissions / mo
✓ AI: Sidekick/MCP Server
✓ API Keys for your apps
✓ 10 Magic Discounts
✓ 2-year data retention
✓ Priority support
Scale
$499/mo
✓ All in Growth, plus:
✓ Custom submission volume
✓ Custom Magic Discounts
✓ Custom data retention
✓ Dedicated support
Frequently asked questions
General & Strategy
What makes Formtoro different from standard popup tools?
Most popup tools only focus on grabbing an email address or phone number and call it a day. Formtoro is built to collect Zero-Party Intent Data.
By using our live, step-by-step data collection, we gather critical context about your customers (like shopping preferences, sizing, or pain points) during their highest-intent moment. This gives your email, ads, and website teams the exact data they need to personalize marketing campaigns and scale revenue.
Will adding multiple steps to my popups hurt my sign-up conversion rate?
Surprisingly, no. When designed correctly, we see up to a 95% completion rate across the entire multi-step form.
Formtoro utilizes "live data collection" on a per-step basis. If a visitor drops off halfway through, you don't lose them—we still capture the data points and contact info they’ve already entered up to that point.
We even have built in redirection if they dismiss a form after providing their email address.
What are Formtoro’s Frictionless Forms™?
Frictionless Forms are engineered to put the customer experience first. They combine advanced behavioral logic mapping with auto-coupon code injections.
Instead of forcing a customer to copy and paste a coupon code, Formtoro automatically applies generic or Magic Discount codes directly to their shopping cart. This feature alone drives a substantial improvement in subscription-to-conversion rates.
What types of popup formats does Formtoro support?
We support five strategic popup placements designed to capture traffic depending on where a visitor is in their shopping journey:
- Full-Page Pop-ups: Catches organic/direct traffic early, optimized to maximize mobile readability and attention.
- Slide-Out: A less intrusive slide-in for desktop browsers.
- Classic Modal Popups: Available with and without images.
- Inline Embedded Forms: Perfect for when you want to place a form on a page but don't want to disrupt the user's browsing experience.
How much does shipping cost?
Shipping is calculated based on your location and the items in your order. You will always know the shipping price before you purchase.
Features & Implementation
What types of popup formats does Formtoro support?
We support five strategic popup placements designed to capture traffic depending on where a visitor is in their shopping journey:
- Full-Page Pop-ups: Catches organic/direct traffic early, optimized to maximize mobile readability and attention.
- Slide-Out: A less intrusive slide-in for desktop browsers.
- Classic Modal Popups: Available with and without images.
- Inline Embedded Forms: Perfect for when you want to place a form on a page but don't want to disrupt the user's browsing experience.
Can I run A/B tests on my popup offers?
Yes. Formtoro is built to help you test and play with discount elasticity. For example, you can easily split-test whether a $10 Off or a 10% Off incentive drives a higher average order value (AOV) and overall revenue for your specific audience.
How do the triggers work? (Time delay vs. scroll depth)
Triggers include by time, scroll depth, exit intent on desktop, and cart value.
Integrations & Data
Does Formtoro integrate with my current marketing stack?
Absolutely. Formtoro connects seamlessly with Shopify and Klaviyo. The data collected from your forms flows directly into your marketing tools to power hyper-segmented flows.
Formtoro also integrates with both Meta Ads and Google Ads sending subscriptions and data back directly to both platforms.
Support for other platforms is available upon request.
Can I run A/B tests on my popup offers?
Yes. Formtoro is built to help you test and play with discount elasticity. For example, you can easily split-test whether a $10 Off or a 10% Off incentive drives a higher average order value (AOV) and overall revenue for your specific audience.
How should my team use the data collected by Formtoro?
Just ask Sidekick, Claude, or Chat GPT. Formtoro comes with MCP and API endpoints to allow you to query your data and your virtual assistants to not only analyze your data but recommend actions to take based on the collected insights.
Some common use cases include:
Email & SMS Teams: Build immediate, personalized welcome flows based on the user's exact self-selected preferences.
Ads Teams: Move beyond basic ROAS (Return on Ad Spend) data. Use subscription intent data to feed predictive analytics and understand which specific ads generate the highest quality leads.
Website Teams: Analyze aggregated response trends to make high-impact layout or copywriting changes on your store.